Image courtesy of FreeImages.com/Johanna Ljungblom
What exactly should you put in your Twitter bio? How can you showcase all you do in such a small space?
The larger brands take it for granted that we know who they are. Staples, for instance, doesn’t have to say they sell office products and services. That would be a waste of everyone’s time and a waste of a bio. It’s what their TV and print advertising is for. Their Twitter profile simply says, “We make it easy to #MakeMoreHappen.” They use their profile to reinforce the concept that they are a company that allows you, the business owner, to get more stuff done each work day. They also are reinforcing their unique hashtag #MakeMoreHappen in the hopes that maybe their customers will use it in their tweets about Staples. And, who knows, that hashtag may well go viral, if it hasn’t already.
Chi-Chi’s is a brand that is well-known, but less well-known than Staples. Before reading their profile, I assumed they were a salsa brand that once was a restaurant (well, at least here in the Brooklyn area, that’s the case, or am I the only one who remembers when they had a restaurant in Kings Plaza?). Their Twitter bio, however, informs me that there is more to them than just salsa and restaurants.
“CHI-CHI’S® Brand offers everything from salsa to tortillas and more so you can create delicious Mexican-inspired dishes at your casa.”
No, it’s not super humorous or quirky, but it shouldn’t be. What it needs to do is convey a specific message and it does it well. In just a sentence, they sum up what they do and what value they offer to the consumer. I might be a little less vague than “tortillas and more,” but generally speaking, this is the right idea. Now, I know that if I want to make some kind of Mexican dish in my home, assuming I could cook, I would look in my grocery for Chi-Chi’s.
Being specific is important when trying to convey what your brand does or sells. Another salsa brand on Twitter mentions they have bold flavors, but doesn’t say what they sell. Clicking on their website I see they sell not only salsa but several other kinds of condiments. The best way to think of your Twitter bio is to think of a label or packaging. You don’t have a lot of space to hook your consumer and so you have to be clear in your message about everything your brand does.
If you are a writer or actor on Twitter, I’d strongly suggest highlighting the places where your work can be found by using the @ sign and the company’s name. That way when folks look up the company in the “Accounts” search, your name also comes up. Using hashtags in your bio can also lead to your name being found in search results. Pick one to three hashtags that sum up your brand. Don’t go overboard.
A good idea for writers especially is to include some of the beats they cover. “Sex, shopping, fashion,” for example. Don’t worry about writing in full sentences in this case. Your audience will get your meaning.
You also shouldn’t see your Twitter bio as something that’s set in stone. Change it when you have a new product out or a new part of your website that you want to promote.
You should also feel free to say if you are currently accepting clients. Don’t worry about appearing desperate. In my Twitter bio, I say I’m for hire. No muss, no fuss. No “please hire me.” Don’t expect Twitter to lead to a flurry of clients running to your door — I’ve found it really doesn’t work that way — but one or two clients might be intrigued and DM you. Never hurts to put it out there.
If you are a freelancer working for clients, it is always a good idea to say that your opinions are your own and that you are not representing the company’s opinions.
Some things you never want to be in your Twitter bio? Mysterious. Too personal. Sarcastic. Controversial. Pleading. (i.e. “We’re having a big sale! Right now! Click on our website now!”)
Look around at the competition to see how they are describing themselves in bios. Pick out the ones that most resonate with you and try to incorporate some of what they’re doing. Because even though a bio might not seem important at first glance, it can make all the difference in the world, as far as your customer or client is concerned.