The Great Twitter Research Tool You Are Probably Not Using

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Twitter’s search features might not be immediately obvious. You search in a tiny spot in the right-hand corner. It is not a feature Twitter heavily advertises. But it is very powerful, at least in my experience, and helps optimize your Twitter experience to its fullest potential.

First of all, let’s start with trending topics. Now, you may love, and yet not necessarily want to read everyone’s opinion about the Real Housewives of New York. Maybe you just want to see the most popular posts on the subject. So you search “Top,” and you get that info.

Maybe you don’t even want to read a lot of opinions. Maybe you are a video person. You want to see the great on-the-street reporting social media is known for. Search “Videos.” You can do the same with photos.

One of the most helpful features is the Accounts search. Sometimes it is difficult to connect with powerful people or influencers. Let’s say you want to find out who edits a certain website. They may not be listed on the site, but he or she probably has a Twitter account. Search the company name and they will pop up, along with probably several other staff members. I find this way more user-friendly than LinkedIn’s search feature, to be honest.

“Live” is confusing. I guess it’s for live events, but isn’t all of Twitter “live?”

You can also search tweets from people you know and save certain searches if you plan to come back to them again.

Check out this feature on Twitter and tell me if you find it as useful as I have.

 

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